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Web design agency vs freelancer: how to choose

A good freelancer can build a great site. An agency costs more and gives you a team. Which one you need depends on risk, scope and what happens after launch.

Side-by-side comparison

A web design agency and a freelancer compared on six criteria
CriterionFreelancerAgency
Typical costLower day rateHigher, with project management included
CapacityOne person, one project at a timeA team that can absorb holidays and sick days
SkillsStrong in one or two areasDesign, development, content and QA
ContinuityStops if the person is unavailableBackup person per role
ProcessInformalWritten stages, sign-offs and QA
OwnershipDepends on the agreementShould be in your accounts from day one

When we recommend each

We are an agency, and we send small projects to freelancers we trust. Here's when.

A freelancer

  • A site under $5,000
  • A flexible deadline
  • You can manage design and development yourself

An agency

  • Several disciplines in one project
  • A fixed launch date
  • Long-term support and accountability

Products for this decision

Corporate website

A multi-page company site with custom design and a CMS your team can edit without us.

from$8,500

4-5 weeks2 revision rounds per stage8 page templates included

  • Sitemap and content plan for your company pages
  • Custom design for every page template, desktop and mobile
  • Headless CMS set up around your content
  • Blog, news or case study section your team publishes to
  • Contact and enquiry forms with spam protection

Web app or SaaS

A web app or SaaS MVP, researched, designed and built by one team, from first screen to launch.

from$25,000

12-16 weeks3 revision rounds per stage15 screens included

  • User research and MVP flows, tested on a clickable prototype
  • UX/UI design of every screen, with a component library
  • Accounts, sign-in and roles for your users and admins
  • Subscriptions and billing through a payment provider
  • Dashboards and data views for your users

Questions

Is an agency always more expensive than a freelancer?

Per hour, usually yes. Per project, the gap narrows once you count project management, QA and the time you spend coordinating separate freelancers.

How do I check a freelancer or an agency before hiring?

Ask who will do the work, who owns the accounts, how changes are priced and what happens if someone is unavailable. Ask for answers in writing.

Can a freelancer and an agency work together?

Yes. We often work with a client's freelance copywriter or developer, with clear ownership of each part in the proposal.

Further reading

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How to choose a headless CMS for B2B websites: when you need one, what matters to marketing teams, and how hosted, open-source and git-based options compare.

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