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Website redesign

Website redesign without losing rankings

Website redesign with an SEO-safe migration included. We crawl the current site, map every indexed URL to its new address, redesign and rebuild the page templates, then check Search Console on launch day and monitor for 30 days.

8 page templates included

Before and after on the same page

Who it's for

For companies whose current site already brings traffic and leads, and who cannot lose that in a redesign.
  • Sites with years of organic search traffic
  • Teams moving off WordPress, Webflow or a page builder
  • Brands whose offer or audience has changed
  • Sites that are slow, dated or hard to edit

Probably not a fit if

  • The current site gets almost no search traffic (see Corporate website)
  • You need one page for a campaign (see Landing page)

What's included

  • Crawl and content audit of the current site
  • Redirect map for every indexed URL, approved by you
  • Redesigned page templates for desktop and mobile
  • Rebuild on a fast stack, with your content moved across
  • Ranking titles, descriptions and structured data carried over
  • Search Console and analytics checks on launch day
  • 30 days of ranking and error monitoring, with fixes included

Not included

Not included
ItemIf you need itPrice
New copy for every pageAdd copywriting$1,800
Moving more than 200 CMS entriesQuoted after the content auditQuoted
Brand identity refreshAdd brand identity$3,500
Accessibility audit reportAdd the audit$1,200
Moving to a new domain nameQuoted after the auditQuoted

Website redesign without losing SEO: the migration plan

Rankings drop after a redesign when old addresses break or ranking content disappears. The migration plan prevents both, step by step.

The SEO-safe migration is included in this product. For a corporate website or an online store it is an add-on at $1,500.

The SEO-safe migration plan, step by step
WhenWhat we doWhat you get
Before designCrawl the current site and pull Search Console data for every indexed URLA list of the pages that bring traffic and links
During the buildMap every old URL to its new address and keep ranking titles and contentA redirect map you approve
Launch daySwitch on redirects, submit the new sitemap, check Search Console and analyticsA signed-off launch checklist
30 days afterWatch rankings, crawl errors and broken links, and fix what the migration causedFixes included in the price

How we build it

A redesign keeps what works on your site and replaces what holds it back.
  1. UX/UI design

    We start from your analytics and the pages that convert, then redesign the templates around them. You approve the designs before the build.

  2. Your stack, your choice

    We recommend a stack in discovery and you pick: Next.js or Astro for most marketing sites, Nuxt if your team knows Vue. Every option ships fast pages, and page speed is one of the signals Google measures.

  3. Headless CMS

    Your content moves into a headless CMS your team can edit, or stays in your current CMS when it works well. Add CMS setup ($2,000) for a new one.

  4. Multilingual

    Language versions you already have keep their addresses, with hreflang tags so each country sees the right page. New languages are priced in the calculator.

Front end
  • Next.js
  • Astro
  • Nuxt
  • React
  • Vue 3
  • TypeScript
  • Tailwind CSS
Content and i18n
  • MDX
  • Nuxt Content
  • Markdown in Git
  • i18next
  • vue-i18n
Cloud and infrastructure
  • Vercel
  • AWS CloudFront
Quality and observability
  • Playwright
  • Vitest
  • Vercel Analytics
  • Speed Insights

Timeline, revisions and price

Extra page templates and each extra language add time. The 30 days of monitoring run after launch, outside the build schedule.
  1. Audit and redirect map · 1 week

    › Your sign-off: Crawl report and redirect map

  2. Design · 1 week

    › Your sign-off: Page template designs

  3. Build and content move · 1 week

    › Your sign-off: Staging site with your content

  4. Launch and checks · 1 week

    › Your sign-off: Redirects live, Search Console checked

Revisions and sign-off

  • Two revision rounds per stage.
  • You approve the redirect map before launch, URL by URL.
  • We monitor rankings and errors for 30 days after launch and fix migration issues at no charge.
  • Changes after sign-off go through a priced change note.

from$9,500

5-6 weeks / 2 revision rounds per stage

Screens

Redirect map for every indexed URL

Related work

Fintech website redesign

A redesign of the marketing site for a mid-size payments company whose site no longer matches its product or its buyers.

Questions about website redesigns

How do you protect rankings during a redesign?

We crawl the old site, map every indexed URL to its new address, keep titles and content that rank, and check Search Console on launch day and for 30 days after.

Does a redesign change our URLs?

Only where it helps. Pages that rank keep their address when possible. Every URL that changes gets a permanent redirect to its new address, listed in the map you approve.

Can we keep our current CMS in a redesign?

Sometimes. If the CMS is the reason the site is slow or hard to edit, we suggest a headless CMS and move the content for you.

What if traffic drops after the redesign launches?

Some movement in the first two weeks is normal. If pages lose rankings because of the migration, we find the cause and fix it inside the 30-day monitoring window.

Further reading

Studio

Website redesign process: a fintech project

Our website redesign process, step by step, shown on a fintech project: audit, brief, structure, trust patterns, mockups, migration and an itemized estimate.

· 6 min read

Guide

Website migration without losing SEO

A website migration SEO plan in three stages: what to inventory before launch, how to build the redirect map, and what to watch in the first 30 days.

· 6 min read