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SaaS website design that converts trials

A SaaS site has one job: turn the right visitors into trials and demos. We design the pages that do that work, from positioning to pricing to docs.

Why SaaS sites stop converting

Most SaaS sites grow page by page. A new feature gets a section, a new segment gets a landing page, and after two years nobody can say what the homepage is for.

Buyers compare three or four tools in an afternoon. If your pricing page is vague or your product tour is a wall of screenshots, they move on before they reach the trial button.

Patterns we use on SaaS sites

  1. One promise above the fold

    A headline that names the job your product does, and one primary action.

  2. A pricing page that answers objections

    Plans, limits and the questions buyers ask sales, all on the page.

  3. Product tours built from real UI

    Annotated, lightweight views of the product instead of autoplay videos.

  4. Docs and changelog that rank

    Static, fast pages that bring in searchers who already have the problem.

Products that fit SaaS teams

Web app or SaaS

A web app or SaaS MVP, researched, designed and built by one team, from first screen to launch.

from$25,000

12-16 weeks3 revision rounds per stage15 screens included

  • User research and MVP flows, tested on a clickable prototype
  • UX/UI design of every screen, with a component library
  • Accounts, sign-in and roles for your users and admins
  • Subscriptions and billing through a payment provider
  • Dashboards and data views for your users

Landing page

One page with one job: turn visitors into leads. Planned, designed and built from scratch.

from$5,000

1-2 weeks2 revision rounds per stage8 sections included

  • Section plan: what the page says, in what order
  • Custom design of every section, on desktop and mobile
  • One fast page, built to load quickly from ads
  • Lead form with spam protection, sent to your inbox or CRM
  • Conversion events for the form and the main buttons

A SaaS project

SaaS marketing website

The marketing site for an early-growth analytics SaaS that needs to explain a technical product and sell self-serve plans.

SaaS website questions

Should a SaaS site show prices publicly?

In most cases yes. Buyers expect a pricing page, and hiding prices pushes them to competitors who show them. Enterprise tiers can still say Contact us.

Can you redesign our SaaS site without touching the app?

Yes. The marketing site is a separate Next.js project on its own domain or subdomain, so the product team keeps shipping undisturbed.

How do you handle docs and the changelog?

We build them as static pages from Markdown or the CMS, so they load instantly and rank, and your team publishes without a deploy.

SaaS reading

Security

npm supply-chain attacks and your website

What an npm supply chain attack is, how recent incidents reached ordinary websites, and the build settings we use to keep a Next.js site safe.

· 6 min read

Cost

Landing page design price: what drives it

Landing page design price explained: the sections, copy, integrations and timelines that set the cost, with our fixed numbers and when a template is enough.

· 5 min read