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Headless ecommerce for brands outgrowing templates

When a theme starts to limit your content, your speed or your markets, a headless storefront gives you control without rebuilding your operations.

Signs you have outgrown your theme

Every new campaign needs an app, product pages slow down with each plugin, and content lives in three places. Conversion drops quietly on mobile.

A headless build keeps your commerce platform for products, checkout and orders, and gives you a fast storefront and a real CMS for everything around them.

Patterns we use on headless stores

  1. Product pages that load first

    Images, price and the add-to-cart button in the first paint on mobile.

  2. Editorial and products together

    Guides, lookbooks and collections from the CMS, linked to live products.

  3. A cart drawer, not a cart page

    Fewer steps between interest and checkout.

  4. Markets and languages

    Localized content, prices and URLs with correct hreflang.

Products that fit ecommerce brands

Online store

A fast online store with your catalog, cart and checkout, designed around how your customers buy.

from$18,000

10-12 weeks3 revision rounds per stage12 page templates included

  • Catalog structure: categories, filters and product attributes
  • Category, product, search and account page templates
  • Cart and checkout, tested with real test orders
  • Payments, shipping and tax settings configured
  • Ecommerce analytics: product views, cart and purchase events

AI chatbot

A chat assistant for your site that answers from your own content and hands off to a person.

from$12,000

7-8 weeks2 revision rounds per stage2 knowledge sources included

  • Answer rules: what the chatbot answers, refuses and hands off
  • Chat widget designed to match your site, desktop and mobile
  • Answers drawn only from your knowledge sources, with links
  • Lead capture inside the conversation, sent to your inbox or CRM
  • Hand-off to a person by email, with the chat transcript

An ecommerce project

Headless ecommerce store

A growing homeware store that moves to a headless storefront and keeps Shopify for products, checkout and orders.

Headless ecommerce questions

Is headless ecommerce worth it for a mid-size store?

It is when content, speed or international markets are limiting growth. If your theme does the job, a theme is cheaper, and we will tell you so.

Do we lose Shopify apps with a headless store?

Some apps that inject scripts into the theme will not work. Most functions, like reviews or subscriptions, have API versions we integrate directly.

How long does a headless store take to build?

Ten to twelve weeks for a store with up to 12 page templates, longer with large catalogs or several markets. The online store product page lists the phases.

Ecommerce reading

Guide

Designing for AI search: getting cited

AI search optimization for company websites: how AI answers pick sources, why server HTML matters, and how to write pages that get cited and clicked.

· 6 min read